“It’s Time to Explore the Outdoors!”

A yellow tandem kayak approaches a dock with a woman in the back wearing a red life jacket and smiling as she uses her paddle to turn the boat. A man with white hair, sunglasses, and a red life jacket sits in the front of the kayak; his paddle is resting on the kayak.

June 2018

“Recreation tourists with a disability are an untapped marketing niche and I can tell you that I know many people who are ready and willing to travel, to spend money, and to patronize businesses that can provide fun and fulfilling experiences!” writes Rochester Accessible Adventures’ Executive Director, Anita O’Brien, in a blog contribution to Live Quickie.

“Creating destination points is our goal. Truly, every community’s recreation industry should be operating inclusively.”

Read the entire article, “It’s Time to Explore the Outdoors” about RAA’s model of inclusion which is transforming how tourism is planned and offered along the Erie Canalway.

For more information about how RAA works with communities to create a culture of inclusion, contact us today!

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